This Dannon® Water 4-Pack was repackaged specifically for sale at McDonald’s® restaurants. This was part of a “Healthy Initiative” at McDonald’s® with heathier meal and drink options becoming available.
The packaging featured healthy food choice messaging, a visual of their new Premium Salad and promoted the convenience and mobility of the Dannon® 4-pack.
The McDonald’s® Bundle Box is a meal in a box, and a great opportunity to use popular and regional brands to build excitement and increase sales.
This Packaging can utilize sports teams, schools and events to tie in with Fan Loyalty.
Most of these Bundle Boxes were part of a larger program that included a custom cup(s) and supporting promotional materials.
Coca-Cola® custom cups also referred to as “Collector” or “Keepsake” cups.
These usually feature a local or national sports team, player(s) or event, including team season schedules and discount offers.
This bolsters customer interest and increases beverage sales by incentivizing a larger beverage purchase.
Each cup shown was part of a larger promotion in which I created supporting materials such as Posters, Banners, and other pieces.
Each of these All American Games cups were part of a series of 4 to 6 cups featuring different athletes that the customer could collect.
Also each program had a full size Standee and accompanying promotional pieces.
The Ronald McDonald House Charities® helps sick children and their families.
This Coin Collection Box was created to help increase donations by giving another way for people to give.
I was asked by Coca-Cola® to create a new Beverage Library of updated cups and glasses.
To create actual printed cups and glasses for all these brands, cup types and sizes, then photoshoot at three different angles, would be an expensive endeavor.
Instead, blank white cups of each type and size were photographed at three angles, then each brand design was digitally wrapped to achieve the new beauty shots.
Over 20 brands with 15 individual versions of each, totaling hundreds of new high resolution beauty shots.
