In early 2022 I started working with Costa® Coffee to help integrate the UK brand to the US market, refreshing the UK brand for US consumers.
This Fall program is an example of a US promotion introducing five new hot and cold coffee flavors to the market, including Chai Spice and Maple Hazelnut.
Included were posters and social media animated videos, as well as other supporting materials.
This Winter program was created to promote the New Gingerbread Latte beverage to the market, including at stores and Smart Cafe machines.
Included were posters, menuboards, Smart Cafe machine graphics and videos, and Social media pieces.
Also shown is a Customer Loyalty Program that offered a FREE Coffee when five were purchased.
A big part of introducing the Costa® Coffee band to US customers was thru the Smart Cafe machines and Bunn machines which both produce bean-to-cup quality.
These machines are in schools, airports, hotels, gas stations and more.
For these machines I designed static and animated graphics and videos. These graphics and videos guide the customer thru the process of selecting and brewing a fresh cup of coffee to the consumer’s taste.
Besides designing promotions and support materials, I had the opportunity the redesign the Costa® Coffee 96 oz. To-Go Box.
This allowed the use of the colorful side of the Costa® Coffee brand pallet which produced a bright and fun contrast to the warm and elegant feel of the Costa® Coffee brand.
